So. Gary Vaynerchuk, the digital media guru who launched a thousand brands into the social media sphere, just released a two-part list of “19 Essential Twitter Follows.”
And…amazingly, it’s almost all male. Just 2 women in 19.
Before you say I’m jumping the gun on his little list — hold up. This is Twitter we’re talking about. I mean, not only do women dominate the major sites like Facebook and Twitter as users, but to borrow a favorite Gary V. phrase, they “crush it” as practitioners and thought leaders in the space.
Yep, in every niche and corner of social, women have been leading the way since day one, and innovating all the time since. So where is the love, Gary?
I think Gary needs more women on his radar, so I made a little list of my own. Women who have influenced my social game. Women who consistently bring a lot of value to the table. Women Gary (and you) ought to know about.
I left out some of the ladies who influenced me a ton but who are extremely well known (@kanter, @swissmiss and @pistachio are good examples) to follow Gary’s model of calling out people who really deserve more attention that they are getting. I’m 100% sure I have inadvertently omitted amazing gals, so I will be adding to this list, on the blog and on Twitter.
But for a start, here goes…follow them!
Paloma Baytelman – She Tweets frequently in words I cannot understand (Spanish), however I know this Fullbright scholar is one smart lady. And I know she’s “Twitter famous” but because she came to a taco party I threw I consider her a neighbor. Follow @Paloma
Cheryl Furjanic – My old and good friend Cheryl really understands what it means to cultivate an audience in the age of Kickstarter and she’s shaped my game so much through her intelligent writing and teaching. Follow @cfurj
Roxane Gay – I discovered Roxane through her epic Tweets about Elizabeth Wurtzel’s New York mag piece, and I was like “where have you been all my life?” Hilarious and intelligent commentator.Follow @rgay
Susan Halligan – Marketing presenter extraordinaire and a big influence on the incredible NYC Digital Culturals Group (which hosted digital folks from just about every museum and cultural you can think of), Susan has definitely shaped my game in social. Follow @srhalligan
Kristin McCracken – Kristin built the vibrant social presence around Tribeca Film Festival, and her secret sauce around Facebook engagement, particularly, is worth emulating. Bonus — her tips about pop culture are never wrong! Follow @kmc1213
Emily Meitner – We “met” on Twitter originally. All I know is that Emily is a gal to watch as she build her New York Creative Interns empire. She’s a connector and a prolific Tweeter. Follow her!Follow @emilymiethner
Felicia Sullivan – A frequent and witty Tweeter with a distinctive voice, Felicia knows how to mix intelligent commentary about the business of social and digital with Tweets about her passion for food and design. Follow @felsull
Who else? Tell me who you’d add and let’s help Gary expand his horizons a little bit!