Working at the Film Society of Lincoln Center for a little more than two and half years was such a blast because it really tested my creativity and allowed me to open up a lot of new digital frontiers for the successful development of new community support and awareness of their programs:  

• I oversaw their first television commercials and video program.
• I spearheaded their adoption of a comprehensive social media strategy to raise awareness for programs, including a YouTube channel, an active Twitter presence, and the organization’s first blog filled with original content and a variety of contributors.
• I created and managed their first modern email marketing program.
• I established and oversaw their first online marketing efforts.

But I have to say that one of my biggest accomplishments at the Film Society was also the most quixotic: creating stand-alone, social-media rich, content discovery-encouraging websites for their major film festivals that met with fantastic traffic, ticket sales and exposure…all on a absolutely bare-bones budget.

And the quixotic journey I took from mild-mannered web editor to the producer of several high profile event websites within an nonprofit is something I set out to chronicle in this presentation for 501 Tech NYC, and to turn into an educational resource for anyone else who has the same sort of (slightly) crazy ambitions for their nonprofit or organization.

I like to think that if I did it, so can you, so in the video, I show my “3 rules” for rocking WordPress when you have big aspirations for creating a web property but don’t have a lot of money.

Plus, I’ve also started a web resource that goes into these three rules in a little greater depth. I plan to add more resources to this site on using WordPress to build great websites. Check it out at The One Hour Website.

I hope you enjoy it.