Quick, raise your hand if Apple computer convinced you that anyone could make a professional-looking video in virtually no time at all.
If someone can get a bajillion hits on YouTube with a cat playing the piano, there must be something to this whole viral video concept.
But before you start really using video in social, it’s good to understand the pitfalls:
- While technology has had an equalizing effect on the production of video, the sheer amount of junk out there makes standing out difﬁcult.
- Paying attention to rights and permissions is essential for staying on the right side of a ﬁne line.
- Quality does matter, especially when you’re talking about audio.