Tag Archives: shareability

Create and Use Your Own Custom Branded Short Domain (Psst, it’s Cheap!)

Posted on May 17, 2011 by Amanda McCormick

I know you’ve seen this out there on Twitter: when you see a digitally “with-in” big brand or publisher sharing links, they use a “branded” short link like nyti.ms for the New York Times, or amzn.com for Amazon. I always … Continue reading →

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What (and how) will you share today?

Posted on April 26, 2011 by Amanda McCormick

Sharing’s for more than just snapshots and status updates, didn’t ya know? At least that was the focus of this rather fascinating article on “the sharing economy” in Fast Company. Spawned by a confluence of the economic crisis, environmental concerns, … Continue reading →

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Onto New Adventures in the Social Web

Posted on April 13, 2011 by Amanda McCormick

Last week, I made the difficult decision to leave my position at the Film Society of Lincoln Center and join a startup called SocialFlow. Any long-time reader of my various blogs will know that I am obsessively preoccupied with social … Continue reading →

Posted in Analytics, Artists & Writers, Bloggers, Blogging, Nonprofit/Cultural, Small Business | Tagged , , | 2 Comments

Pondering the Paywall While on a New York Times Diet

Posted on April 12, 2011 by Amanda McCormick

Pretty soon after I started school at Simon’s Rock College of Bard, I became a political science class junkie. It helped that we had a terrific department head, Peter Cocks. I took everything I possibly could from him, from Revolutions … Continue reading →

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Community, Curation, or the Art of Separating Wheat from Chaff

Posted on March 30, 2011 by Amanda McCormick

The other day, I was reading this excellent post by Fred Wilson on navigating sites that “crowd-source” content or ideas: Twitter has lists. Etsy has favorites. Tumblr has tag pages. These are all variations of curation in services that have … Continue reading →

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Beyond Shareability: How the Rise of Content Shifting Can Guide a New Publishing Model

Posted on March 9, 2011 by Amanda McCormick

Back in January, Fred Wilson, of the AVC blog, posted an interesting article about “content shifting.” In essence, “content shifting” grapples with a high consumer demand for flexibility in where or how one consumes content. I want that article, that … Continue reading →

Posted in Artists & Writers, Bloggers, Blogging, Brilliant + free, Building Better Email Outreach, How-to, Nonprofit/Cultural, Resources, Small Business, The Work | Tagged , | Leave a comment

How to make successful viral advertising campaign on YouTube in 7 easy steps: the Orabrush story

Posted on February 10, 2011 by Amanda McCormick

I kid a little bit with that title, but hopefully in the service of a good point. If you talk to people in advertising, Madison Avenue people with automatic cappuccino machines, bean bag chairs and whiteboard filled rooms for brainstorming, … Continue reading →

Posted in Brilliant + free, How-to, Resources, Small Business, Small is Brilliant, Social Media, Social Media @ Work | Tagged , , , , | 1 Comment

Friday Roundup: Walk This Way, Shareability, Paying for Fans

Posted on February 4, 2011 by Amanda McCormick

We thought about breaking through the wall creatively, Run-DMC style. We praised H. Bloom for their lovely flower delivery concept and Catch a Fire for playing matchmaker between skilled professional volunteers and nonprofits in need. Last week I called out … Continue reading →

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Tips on making your content more shareable

Posted on February 1, 2011 by Amanda McCormick

Last week I called out some of my favorite writers and brands for the sins they commit against “shareability.” Not using link shorteners or pictures. Being clueless about what type of content is shareable and deploying “share this” buttons everywhere. … Continue reading →

Posted in Artists & Writers, Bloggers, Blogging, How-to, Nonprofit/Cultural, Resources, Small Business, Social Media, Twitter | Tagged , , , , | 1 Comment

9 things smart brands do to mess up the shareability of their content

Posted on January 25, 2011 by Amanda McCormick

This post may come across as harsh, but I mean it only as tough love. It kills me to see smart publishers churn out really excellent content only to frustrate users by making it hard to share that great content. … Continue reading →

Posted in Bloggers, Blogging, How-to, Mobile tech, Nonprofit/Cultural, Resources, Small Business, Social Media, Social Media @ Work | Tagged , , , , , , , , , , , , | 2 Comments