Tag Archives: Red Bull

Free-fallin’: Red Bull, Expedia and the Evolution of Advertising Storytelling

I’m teaching a class on brand writing right now — and I’m really enjoying it. When you work in online marketing as I do, I tell the students, often you are consumed with the technical side of things — the intricacies of conversion and getting people to do what you want them to do.¬†Brand¬†writing seems […]