Tag Archives: Apple

The Big Idea: Using Video on a Budget

Quick, raise your hand if Apple computer convinced you that anyone could make a professional-looking video in virtually no time at all. If someone can get a bajillion hits on YouTube with a cat playing the piano, there must be something¬†to this whole viral video concept. But before you start really using video in social, […]

Opportunities and Pitfalls in the Age of the Artist as Entrepreneur

What does it mean to be a creator in 2012? It means you’ve got to be ready to be your own cheerleader, creating websites, micro-marketing and just figuring out by hook or by crook how to get seen by the world. But¬†entrepreneur? Is this the new de facto addition all writers, actors, critics and filmmakers […]

Magical thinking and making video

Quick, raise your hand if Apple computer convinced you that anyone could make a professional-looking video in virtually no time at all. Don’t be sheepish about it. The proliferation of digital video and outlets such as YouTube has put the technology in the hands of more and more people. I’ve been there myself. Guilty of […]