We’re closing in on July 9th where, at Wix Lounge, I’ll be doing a class called Resume 2.0 focused on helping you use digital marketing tactics to burnish your “personal brand.” A few tickets are still available so act now! Here’s Part 4 of our series on reinventing your personal brand for the digital age.
In past parts of this series, we’ve looked at voice, storytelling and authority. Today we’ll give an overview of some of the major platforms and where they can fit in in terms of building visibility for your personal brand.
Do your social “selves” feel at odds?
With the proliferation of social networks, paralysis is a common complaint. How do you reconcile the “you” that is on Facebook with the one on Twitter, Instagram and Pinterest?
First up, you need to get your “selves” on the same page, as it were. Luckily, there are a number of ways to do that, ranging from minimal clicks to a custom blog set up.
I’ve written previously about using Flavors.me to create a quick pop-up campaign site or personal website. I really like the look of this interface–it allows you to create an gateway to your online personality with a couple of quick clicks. One drawback is it is a Flash interface, but since it’s free to try, I recommend it, at least as a first step toward uniting your social selves.
About.me is another very similar site that helps you build a personal calling card on the web. The way it sets itself apart from Flavors is really in the analytics portion–you can have a good view of who is visiting your site and use that information to build a better profile.
I can’t resist a little plug for my FREE ebook, Sane Social Media. It’s filled with tips on getting your social workflow in order so you can connect with more opportunity. Get it by signing up here.
A Home of Your Own
Everyone blogs nowadays. And if you’re yearning for a bit more control over how you present yourself on the web, try a blogging platform. Despite my many qualms about Tumblr, it is a popular community with great mobile publishing and social media integration options, so it may work for you.
WordPress offers a tremendous range of customization options, so it’s got my vote for the development of my personal site. In fact, I made a whole website about just how easy it is to create from scratch with WordPress, the One Hour Website.
Wix is a drag n’ drop website make that allows people who have no technical knowledge or design know-how to make sites that look insanely nice. I mean, so nice it might be slightly suspicious to people that know you. I spent a long time perusing Wix’s snazzy templates, a lot longer, in fact, that the time it took me to put together this Flash Sale site for my class. Wix is definitely a platform I’d recommend if you fancy yourself a creative person.
LinkedIn is important in any discussion of building a personal brand. As your LinkedIn profile is likely to come up first in a Google search of your name, put your best foot forward! Fill out your entire profile, use it often and keep your connections fresh. Your profile headline and summary areas are both places where the strategic use of keywords can get you surfaced in search more easily. I find that the more you use LinkedIn, the more people want to connect with you.
These are just a few of the platforms I’ll be breaking down on Monday at Resume 2.0. I hope to see you there!