Quick, raise your hand if Apple computer convinced you that anyone could make a professional-looking video in virtually no time at all.
Don’t be sheepish about it. The proliferation of digital video and outlets such as YouTube has put the technology in the hands of more and more people. I’ve been there myself. Guilty of magical thinking when it comes to video.
Two faulty (and frankly, counterproductive) beliefs many businesses have about video: [Read more…] about Magical thinking and making video