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Google+ Hangout on Air Replay of Monetizing Your Blog

Exciting news! I’ve started doing Google+ Hangouts on Air on a variety of topics related to small businesses and marketing. My first was Monetizing Your Blog, and it’s filled with tips and strategies for making some profit with a passion project — or starting a blogging business. Get all the resources you need to start […]

Should You Tumblr?

I just spent the last weekend grilling my friend’s fourteen-year-old niece about her cohorts’ use of digital media. Did you know that teenagers don’t use email? They love Snapchat and something called Kick? And Facebook — never, ever Facebook! Everything changes so fast. Even my opinions about Tumblr. You may have heard a thing or […]

Amazing Women That You (and @GaryVee) Should Be Following on Twitter!

  So. Gary┬áVaynerchuk, the digital media guru who launched a thousand brands into the social media sphere, just released a two-part list of “19 Essential Twitter Follows.” And…amazingly, it’s almost all male. Just 2 women in 19. Before you say I’m jumping the gun on his little list — hold up. This is Twitter we’re […]

The Big Idea: Running Paid Ads on @Twitter, @Facebook, @LinkedIn and @Google

“Self-serve” digital advertising platforms from the likes of LinkedIn, Twitter, Facebook and Google are an incredible way to scale your advertising budget to the most micro-targeted niche. They first started with Google, got a fresh and promising spin on Facebook and have now come to Twitter and LinkedIn. Each platform has its own quirks and […]

Why does your social media presence need a dose of “sanity”?

I was first inspired to write “Sane Social Media” because of something I kept hearing from friends and readers. These were creative, self-starting people, but they were overwhelmed with the choices available to them in the digital space. They knew that outlets like blogging, Twitter and Facebook had catapulted interesting, creative people to new careers […]