Categories: Artists & Writers, Blogging, Brilliant + free, DIY, Micro Marketing, Nonprofit/Cultural, Resources, Small Business, Small is Brilliant, The Work
Friday, I planned to do my usual, hit Four and Twenty Blackbirds for a new tradition I’m calling Summer Pie-days. It’s a chance to sit down and think about small business marketing — what I can write, what resources I can create, how I can build connections. This Pie-day had different plans for me however. [...]
Categories: Blogging, Brilliant + free, DIY, Resources, Small Business, The Work, Tools
Summer Fridays are a beloved New York media company institution. I remembered when I first heard about them. It was likely my first full time job, slinging copy for the Quality Paperback Book Club. From Memorial Day to Labor Day, all of Friday afternoon gloriously off! Now that I’m indie, I have to be more [...]
Categories: Artists & Writers, Bloggers, Blogging, Brilliant + free, Content Matters, DIY, Micro Marketing, Small Business, Social Media, Social Media @ Work, The Work, Tools, Twitter
I just spent the last weekend grilling my friend’s fourteen-year-old niece about her cohorts’ use of digital media. Did you know that teenagers don’t use email? They love Snapchat and something called Kick? And Facebook — never, ever Facebook! Everything changes so fast. Even my opinions about Tumblr. You may have heard a thing or [...]
Categories: Bloggers, Roundup, Social Media, Social Media @ Work, The Work, Tools, Twitter
So. Gary Vaynerchuk, the digital media guru who launched a thousand brands into the social media sphere, just released a two-part list of “19 Essential Twitter Follows.” And…amazingly, it’s almost all male. Just 2 women in 19. Before you say I’m jumping the gun on his little list — hold up. This is Twitter we’re [...]
Categories: Artists & Writers, Blogging, Brilliant + free, Content Matters, Resume 2.0, The Big Idea, The Work
From the Onion: Company Immediately Calls Job Applicant Upon Seeing ‘B.A. In Communications’ On Résumé I love the video above. Obviously, it never happens. So what does work when you’re looking to get noticed? That’s the subject of an online class I’m teaching in April with Skillshare. Resume 2.0 is the quickest route toward burnishing your personal “brand” — [...]
Categories: Small List: Tools, The Work, Tools
For the first six months of my consulting career, I was what you would call “the easygoing freelancer.” Seriously — they exist. I was one of them. I know I am lucky. Through awesome friends and professional contacts, I scored a fair amount of work. Not just any kind of work, but interesting, challenging work [...]
Categories: Artists & Writers, Bloggers, Blogging, DIY, How-to, Making Websites, Small Business, Social Media, Social Media @ Work, The Big Idea, The Work, Tools
Everywhere I go I get the same sort of questions and comments from creative people, authors, filmmakers and small businesses. I know I need a website to showcase my (business/portfolio/startup) but where do I start? My cousin set me up with a WordPress site but I don’t like the template and I feel like my hands are [...]
Categories: Artists & Writers, Blogging, Resources, Small Business, Social Media, The Work
Returning from a little break in posting. I took advantage of January and February and a time to get a little reflecting done. And also a lot of work! The truth is, I’ve been fairly swamped with new client work and percolating projects. I have a bunch of new clients who I absolutely love. I mean, people [...]
Categories: Artists & Writers, Bloggers, Blogging, Resources, Small Business, Social Media, The Work
I’ve been doing a “strength cycle” down at my local CrossFit gym. What that is is three hours a week of lots and lots of lifting: squats, presses, deadlifts. One of the more surprising discoveries I’ve made in the class is all of the mental aspects there are to lifting. You step up to the [...]
Categories: Artists & Writers, Bloggers, Blogging, Brilliant + free, Nonprofit/Cultural, Resources, Small Business, Social Media, Social Media @ Work, The Work, Uncategorized
I had an amazing corporate training gig a couple of months ago. I was brought in to lead a communications training that covered effective copywriting and social media tactics to a major media company. A very funny media company. One that is wildly, wildly successful in social media. Could basically write the book on building raving [...]
