Categories: Artists & Writers, Bloggers, Blogging, Brilliant + free, Content Matters, DIY, Micro Marketing, Small Business, Social Media, Social Media @ Work, The Work, Tools, Twitter
I just spent the last weekend grilling my friend’s fourteen-year-old niece about her cohorts’ use of digital media. Did you know that teenagers don’t use email? They love Snapchat and something called Kick? And Facebook — never, ever Facebook! Everything changes so fast. Even my opinions about Tumblr. You may have heard a thing or [...]
Categories: Analytics, Bloggers, Blogging, Micro Marketing, Social Media, Social Media @ Work, The Work, Tools
Facebook is now offering brands and marketers the opportunity to pay to get their posts seen more through something called “promoted posts.” You pay a few bucks and ensure that your latest update will get seen by more of your audience. I knew it was coming — I was in a test group that played around [...]
Categories: Analytics, How-to, Micro Marketing, Resources, Social Media, The Big Idea, The Work, Twitter
“Self-serve” digital advertising platforms from the likes of LinkedIn, Twitter, Facebook and Google are an incredible way to scale your advertising budget to the most micro-targeted niche. They first started with Google, got a fresh and promising spin on Facebook and have now come to Twitter and LinkedIn. Each platform has its own quirks and [...]
Categories: Artists & Writers, Bloggers, Blogging, Brilliant + free, DIY, Micro Marketing, Nonprofit/Cultural, Quotable, Resources, Small Business, Small is Brilliant, Social Media, The Work
I’m a huge Meetup fan — I’m a member of a ton, and attend several religiously. So enamored of the concept am I that I signed up for additional notifications from Meetup, of newly forming Meetups and ones that I “might be interested in.” So I’m getting a lot of emails I’m getting from Meetup [...]
Categories: Brilliant + free, Building Better Email Outreach, Content Matters, DIY, Micro Marketing, Resources, The Work
There’s a great story about the folks that started Groupon in The Lean Startup. Incredibly, these guys put probably the world’s scrappiest product on the market, by building a site on WordPress, managing contacts with Filemaker and sending out the first Groupons in PDF format. I loved that last part when I read it…PDFs! Their [...]
Categories: Artists & Writers, Bloggers, Blogging, Brilliant + free, Content Matters, DIY, How-to, it's the end of the world as we know it and i feel fine, Micro Marketing, Quotable, Resources, Small is Brilliant
Yesterday I went from a person who only had a vague notion of Seth Godin as a marketing-guru-slash-author to one of those people who quotes Seth Godin like he’s the number one God of all things futuristic and innovative. Sorry if I’m late to the party, friends. I attended an all-day conference with the man [...]
Categories: Artists & Writers, Bloggers, Blogging, Brilliant + free, DIY, Google+, Micro Marketing, Nonprofit/Cultural, Quotable, Resources, Sane Social Media, The Work, Twitter
I was first inspired to write “Sane Social Media” because of something I kept hearing from friends and readers. These were creative, self-starting people, but they were overwhelmed with the choices available to them in the digital space. They knew that outlets like blogging, Twitter and Facebook had catapulted interesting, creative people to new careers [...]
Categories: Artists & Writers, Brilliant + free, DIY, Micro Marketing, Nonprofit/Cultural, Resources, Roundup, Small is Brilliant, The Work, Video
If you’re an indie type, where do you find music to put into your videos that won’t cripple your budget? Where can you find stock photography that won’t break the bank? These are things I’ve asked myself over the years working on a variety of multimedia projects. It’s true that while working on projects that [...]
Categories: Analytics, Bloggers, Brilliant + free, Micro Marketing, Nonprofit/Cultural, Resources, Small Business, Small is Brilliant, Social Media, Social Media @ Work, The Work, Twitter
Twitter has a new self-serve advertising solution for small business, which is reason enough to rejoice. For a long time, Facebook and Google Ad Words were the only game in town for scalable advertising that could fit a low budget and produce actual results.
Categories: Micro Marketing, Social Media, Social Media @ Work, The Work
LinkedIn — for a long time I gave it short shrift as a “social” network. I mean, I’ve written reams and reams on Facebook and Twitter, but about LinkedIn? Nada. That’s changing for me. Why? First, because I work at an enterprise technology company, SocialFlow, and I’m starting to recognize the benefits of being able [...]
