Categories: Artists & Writers, Bloggers, Blogging, DIY, How-to, Making Websites, Small Business, Social Media, Social Media @ Work, The Big Idea, The Work, Tools
Everywhere I go I get the same sort of questions and comments from creative people, authors, filmmakers and small businesses. I know I need a website to showcase my (business/portfolio/startup) but where do I start? My cousin set me up with a WordPress site but I don’t like the template and I feel like my hands are [...]
Categories: Brilliant + free, Case Study, DIY, How-to, Nonprofit/Cultural, Resources, Small is Brilliant, The Big Idea, The Work, Video
During the last New York Film Festival, the Film Society of Lincoln Center did something new and really cool. They hosted a 2-day event called “Convergence” which focused on discussions, workshops and presentations related to immersive storytelling. I attended one of the days, and I had a fantastic experience. But what impressed me most about [...]
Categories: Artists & Writers, DIY, Film, How-to, Resources, Resume 2.0, The Big Idea, Tools
I recently spoke at at the IFP conference, which was really cool. IFP has been the go-to resource for independent filmmakers for as long as I can remember, and the panel itself was organized by Sundance Institute, the springboard of so many amazing artistic careers. We were there to talk about a favorite topic, self-distribution, [...]
Categories: Bloggers, Blogging, Content Matters, How-to, The Big Idea, Tools
I’m gearing up to teach a new class for Mediabistro, Advanced Copywriting for the Web, and so I’m busily preparing some new lesson plans. This class I teach online, so besides wondering if wearing pajamas on the job is OK, I’m also thinking about some of the bedrock principles I teach in my intro class [...]
Categories: How-to, Resources, The Big Idea, Tools
Email. It’s a fact of our daily lives. Occasionally, we get something delightful, like cute shots of our nieces and nephews or a potential job opportunity. More often there are solicitations, coupons for laser hair removal and newsletters we can’t remember subscribing to. And of course it’s mostly stuff we have to deal with for [...]
Categories: How-to, The Big Idea, Video
Quick, raise your hand if Apple computer convinced you that anyone could make a professional-looking video in virtually no time at all. If someone can get a bajillion hits on YouTube with a cat playing the piano, there must be something to this whole viral video concept. But before you start really using video in social, [...]
Categories: Artists & Writers, Bloggers, Blogging, Brilliant + free, Content Matters, DIY, How-to, Resources, Roundup, Small Business, Social Media, Social Media @ Work, The Big Idea, The Work
Websites, and how they are “hosted” is something that confuses a lot of people, especially when it comes to WordPress. So in this edition, I want to go over a few things that will hopefully make the process a little simpler. So you want to buy a domain Buying a domain is the first step [...]
Categories: Bloggers, Blogging, Content Matters, DIY, How-to, The Big Idea, The Work
Infographics. Those are the long, data-packed PDFs that you see circulating on the web all the time. They got popular a couple of years ago, and have remained so. The reason why is not so surprising: they allow people to tell stories about data or complex information in a visual fashion. You could read a [...]
Categories: Analytics, How-to, Micro Marketing, Resources, Social Media, The Big Idea, The Work, Twitter
“Self-serve” digital advertising platforms from the likes of LinkedIn, Twitter, Facebook and Google are an incredible way to scale your advertising budget to the most micro-targeted niche. They first started with Google, got a fresh and promising spin on Facebook and have now come to Twitter and LinkedIn. Each platform has its own quirks and [...]
Categories: Bloggers, Blogging, How-to, Quotable, Social Media, Social Media @ Work, The Work
Great content trumps everything, right? That’s the thesis of an article I was reading in a blog called SocialMouths entitled Questioning All Advice, Rules And Best Practices For Social Media Success. The author’s thesis is as follows: you can break all of the so-called “social media rules” and still be extremely successful, so long as your [...]
