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Don’t you wish getting your brand out on the web could be easy?

brandyourself

Everywhere I go I get the same sort of questions and comments from creative people, authors, filmmakers and small businesses. I know I need a website to showcase my (business/portfolio/startup) but where do I start? My cousin set me up with a WordPress site but I don’t like the template and I feel like my hands are [...]

The Big Idea [VIDEO]: How to Develop a “Hacker Mentality” with Matt Bolish of @filmlinc

During the last New York Film Festival, the Film Society of Lincoln Center did something new and really cool. They hosted a 2-day event called “Convergence” which focused on discussions, workshops and presentations related to immersive storytelling. I attended one of the days, and I had a fantastic experience. But what impressed me most about [...]

The Big Idea: Using Video on a Budget

Quick, raise your hand if Apple computer convinced you that anyone could make a professional-looking video in virtually no time at all. If someone can get a bajillion hits on YouTube with a cat playing the piano, there must be something to this whole viral video concept. But before you start really using video in social, [...]

The Big Idea: Hosting and the Very Basics of Websites

Websites, and how they are “hosted” is something that confuses a lot of people, especially when it comes to WordPress. So in this edition, I want to go over a few things that will hopefully make the process a little simpler. So you want to buy a domain Buying a domain is the first step [...]

The Big Idea: Running Paid Ads on @Twitter, @Facebook, @LinkedIn and @Google

“Self-serve” digital advertising platforms from the likes of LinkedIn, Twitter, Facebook and Google are an incredible way to scale your advertising budget to the most micro-targeted niche. They first started with Google, got a fresh and promising spin on Facebook and have now come to Twitter and LinkedIn. Each platform has its own quirks and [...]

Great content — and why it’s nothing without great strategy

Great content trumps everything, right? That’s the thesis of an article I was reading in a blog called SocialMouths entitled Questioning All Advice, Rules And Best Practices For Social Media Success.  The author’s thesis is as follows: you can break all of the so-called “social media rules” and still be extremely successful, so long as your [...]