Awesome news! My post about the Vimeo Festival and Awards is up on the awesome Future of Film blog over at Tribeca Film. In it, you’ll find lots of great tips for inventive digital outreach, including crafting great incentives for participation, changing the container of how your film is distributed, and more. Check it out!
This July 9th at Wix Lounge I’ll be doing a class called Resume 2.0 focused on helping you use digital marketing tactics to burnish your “personal brand.” It’s only $12, but you can enter to win a FREE spot here. This article is one of a four-part series on the foundational elements of Resume 2.0. [...]
I hate resumes, don’t you? If you’re the one sending them out, you just know that you’re going to spend hours hand-crafting something that no one’s going to do anything more than scan. And if you’re the one receiving, you know it’s hard to get a “read” on how the individual will complement your organizations. [...]
There’s a great story about the folks that started Groupon in The Lean Startup. Incredibly, these guys put probably the world’s scrappiest product on the market, by building a site on WordPress, managing contacts with Filemaker and sending out the first Groupons in PDF format. I loved that last part when I read it…PDFs! Their [...]
Over the past couple of years, having the blog here at Jellybean Boom has given me a great excuse to talk to all sorts of people about their marketing challenges. As I’ve written before, one of the most valuable takeaways I’ve gotten from talking to people who really excel at grass-roots audience building is the [...]
Yesterday I went from a person who only had a vague notion of Seth Godin as a marketing-guru-slash-author to one of those people who quotes Seth Godin like he’s the number one God of all things futuristic and innovative. Sorry if I’m late to the party, friends. I attended an all-day conference with the man [...]