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Summer Pie-Days (Bushwick Edition)

Friday, I planned to do my usual, hit Four and Twenty Blackbirds for a new tradition I’m calling Summer Pie-days. It’s a chance to sit down and think about small business marketing — what I can write, what resources I can create, how I can build connections. This Pie-day had different plans for me however. […]

Should You Tumblr?

I just spent the last weekend grilling my friend’s fourteen-year-old niece about her cohorts’ use of digital media. Did you know that teenagers don’t use email? They love Snapchat and something called Kick? And Facebook — never, ever Facebook! Everything changes so fast. Even my opinions about Tumblr. You may have heard a thing or […]

Don’t you wish getting your brand out on the web could be easy?

Everywhere I go I get the same sort of questions and comments from creative people, authors, filmmakers and small businesses. I know I need a website to showcase my (business/portfolio/startup) but where do I start? My cousin set me up with a WordPress site but I don’t like the template and I feel like my hands are […]

The Big Idea [VIDEO]: How to Develop a “Hacker Mentality” with Matt Bolish of @filmlinc

During the last New York Film Festival, the Film Society of Lincoln Center did something new and really cool. They hosted a 2-day event called “Convergence” which focused on discussions, workshops and presentations related to immersive storytelling. I attended one of the days, and I had a fantastic experience. But what impressed me most about […]

A festival for fiction on Twitter

Everybody craves stories. And when something manages to rise above the social media fray and grab our attention, it’s usually got story behind it. That’s what I tell my students at least. Last night we were talking “real-time” marketing and the memes that emerged during Sandy and the Election. Here are a few of my faves:  

The Big Idea: Hosting and the Very Basics of Websites

Websites, and how they are “hosted” is something that confuses a lot of people, especially when it comes to WordPress. So in this edition, I want to go over a few things that will hopefully make the process a little simpler. So you want to buy a domain Buying a domain is the first step […]