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Should You Tumblr?

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I just spent the last weekend grilling my friend’s fourteen-year-old niece about her cohorts’ use of digital media. Did you know that teenagers don’t use email? They love Snapchat and something called Kick? And Facebook — never, ever Facebook! Everything changes so fast. Even my opinions about Tumblr. You may have heard a thing or [...]

Whip Your Online Brand into Shape in Just 3 Weeks? I’ll Show You How!

Photo courtesy of Paragraph NY

From the Onion: Company Immediately Calls Job Applicant Upon Seeing ‘B.A. In Communications’ On Résumé I love the video above. Obviously, it never happens. So what does work when you’re looking to get noticed? That’s the subject of an online class I’m teaching in April with Skillshare. Resume 2.0 is the quickest route toward burnishing your personal “brand” — [...]

Six social media sacred cows worth slaughtering

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I had an amazing corporate training gig a couple of months ago. I was brought in to lead a communications training that covered effective copywriting and social media tactics to a major media company. A very funny media company. One that is wildly, wildly successful in social media. Could basically write the book on building raving [...]

The Art of the Ask

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I have a huge respect for those who “ask” for a living. Fundraising pros, salespeople. It’s tough. I recently had a pretty high pressure job that kept me up at night. Why? I realized after thinking about it that it was the job was about asking, cajoling, negotiating. When I like to be the person who gives, [...]

A Roadmap to Starting a Business in 2013

Earlier in the summer, I began a new gig writing about entrepreneurship for About.com. It’s a really great opportunity to talk about everything from fund-raising to business plans to maintaining a work-life balance. For 2013, I’m doing a little something different with my web destination on entrepreneurship. I’m going to breakdown the many hurdles, opportunities [...]

The Big Idea [VIDEO]: How to Develop a “Hacker Mentality” with Matt Bolish of @filmlinc

During the last New York Film Festival, the Film Society of Lincoln Center did something new and really cool. They hosted a 2-day event called “Convergence” which focused on discussions, workshops and presentations related to immersive storytelling. I attended one of the days, and I had a fantastic experience. But what impressed me most about [...]

An appreciation of @LooseCubes (with lots of pics of #coworking #dogs)

I was hugely shocked and disappointed to find out yesterday that LooseCubes was shutting its doors forever. The end of a very productive and idealistic era came fast, it seems. I stumbled on LooseCubes serendipitously early in the year when I was searching for a viable way out of a corporate working model that seemed [...]

A festival for fiction on Twitter

Everybody craves stories. And when something manages to rise above the social media fray and grab our attention, it’s usually got story behind it. That’s what I tell my students at least. Last night we were talking “real-time” marketing and the memes that emerged during Sandy and the Election. Here are a few of my faves: