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Six social media sacred cows worth slaughtering

I had an amazing corporate training gig a couple of months ago. I was brought in to lead a communications training that covered effective copywriting and social media tactics to a major media company. A very funny media company. One that is wildly, wildly successful in social media. Could basically write the book on building raving […]

The Art of the Ask

I have a huge respect for those who “ask” for a living. Fundraising pros, salespeople. It’s tough. I recently had a pretty high pressure job that kept me up at night. Why? I realized after thinking about it that it was the job was about asking, cajoling, negotiating. When I like to be the person who gives, […]

The Truth About Facebook’s Promoted Posts & Why Everyone Needs to Chill

Facebook is now offering brands and marketers the opportunity to pay to get their posts seen more through something called “promoted posts.” You pay a few bucks and ensure that your latest update will get seen by more of your audience. I knew it was coming — I was in a test group that played around […]